eCommerce has always been a disruptor. First it rocked the brick & mortar industry, forcing physical retailers to rethink the way they do business. Then eCommerce brands continued to reinvent the game, riding on the back of technological developments like eWallets and mobile apps - all to keep the customer engaged and delighted. This constant evolution has made the eCommerce field of play extremely interesting to watch, and very lucrative for those with their fingers on the pulse.
Now, artificial intelligence (AI) and machine learning (ML) are set to change the game again. Servion Global Solutions predicts that by 2025, 95% of all customer interactions will be managed by AI technologies.