After months of hard work of planning, discussions, development and testing, your product is finally ready for launch. As difficult as it is to convert your idea into a product, it is more difficult to market and reaching out to the right users.
There are many approaches which have come up over the years to launch the product into the market - sharing your product on social media sites, marketing it through search ads etc.
While these approaches help, they require time and effort or spending money for advertising. It is normal for well established or funded companies to launch a product with paid marketing, but for small startups or bootstrappers, it is not an easy choice.
There are some platforms which with some effort can give that initial boost in reaching out to your prospective customers.