Building customer engagement and there by loyalty has always been a challenge for established brands. Startups who are trying to establish themselves, this challenge of user engagement takes a critical role in defining success or failure of their product.
Startups use different tactics like social media, mobile, notifications to increase customer engagement, loyalty and there by their chances of success. While all these tactics work, they still do not give an edge to the product as they are all layered over the core product.
One of the product strategies which manages customer engagement and loyalty perfectly is Gamification. Gamification or Game Mechanics fundamentally enhances your product to achieve customer adoption, engagement and loyalty.