Startups Examples & Guides

A Startup's Guide to Minimum Viable Product

by Praveen Wicliff on 30th June, 2017

A Minimum Viable Product/Service helps Startups to validate idea by quickly prototyping and reaching out to the market and core customers. The entire focus of the MVP should be to get the best possible product to the market as soon as possible so that you can start receiving quality feedback from your customers.

Before getting into what and why of MVP, Startups need to understand different facets of MVP. An MVP process is not just a product development process, but also best practices Startups need to think about.

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Published in startups, minimum-viable-product | Tagged with startups, minimum-viable-product, web-development, prototyping

Startups - How to Promote Your Product Quick & Easy Way

by Nidhi Sarvaiya on 2nd June, 2017

After months of hard work of planning, discussions, development and testing, your product is finally ready for launch. As difficult as it is to convert your idea into a product, it is more difficult to market and reaching out to the right users.

There are many approaches which have come up over the years to launch the product into the market - sharing your product on social media sites, marketing it through search ads etc.

While these approaches help, they require time and effort or spending money for advertising. It is normal for well established or funded companies to launch a product with paid marketing, but for small startups or bootstrappers, it is not an easy choice.

There are some platforms which with some effort can give that initial boost in reaching out to your prospective customers.

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Published in startups | Tagged with startups, minimum-viable-product

Gamification for Startups - What, Why and How

by Praveen Wicliff on 21st January, 2014

Building customer engagement and there by loyalty has always been a challenge for established brands. Startups who are trying to establish themselves, this challenge of user engagement takes a critical role in defining success or failure of their product.

Startups use different tactics like social media, mobile, notifications to increase customer engagement, loyalty and there by their chances of success. While all these tactics work, they still do not give an edge to the product as they are all layered over the core product.

One of the product strategies which manages customer engagement and loyalty perfectly is Gamification. Gamification or Game Mechanics fundamentally enhances your product to achieve customer adoption, engagement and loyalty.

Gamify Your Startup →

Published in startups, products | Tagged with startups, gamification, customer-adoption, user-engagement, products

How Startups can adopt Cloud Computing - Startup Saturday, Mumbai

by Icicle on 11th February, 2011

We love startups. Icicle has worked with lot of startups, specifically more so during the last four years, bringing their ideas and energy into a final product or service. While we do a lot of mentoring, we also get to know new ideas or observations which would have completely missed us if we are totally focused on enterprise. You will find us more often at Startup events than large seminars.

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Published in startups | Tagged with startups, bootstrapping, cloud, aws, saas