Lean Startup Methodology

What Is Lean Startup?

Lean Startup is an approach for validating, building & launching new product ideas. It covers experimentation, real customer feedback, and iterative design & development.

• Focus is on continuously learning what works and keep discarding what does not, as quickly as possible
• Create value & eliminate waste items at early stage in every process with minimum amount of effort
• Success stories - Dropbox, Grockit, Instagram and many more - skyrocketed to success the lean way

Minimum Viable Product (MVP)

Its all about experimenting with your startup ideas in the real world. MVP is a fully functional product with minimal set of features needed just to learn from early adopters. It is the fastest way to get through the Build-Measure-Learn feedback loop with the minimum amount of effort

• It has the basic feature-set that people are willing to use it or buy it initially
• It assumes that early adopters can see the vision or promise of the final product
• Provides a valuable feedback to guide future development

How Lean Startup - MVP Help You?

The goal of lean startups - MVP is to help you minimize waste your precious time, effort and hard-earned money in building a product that no one will want to use or pay for. So what it suggests is to go directly to the consumers and use MVPs to test the product and further develop it incrementally and iteratively

• Avoid building products that nobody wants
• Learn to achieve big in small increments without wastage
• Get valuable information/feedback to plan the product's future: features, marketability and business goals

Open Technology Stack

A great product needs a great technology foundation. With Ruby on Rails as a core technology for developing web products we use the latest and open technology stack like: